Sky Bet Media Release

For immediate release, Sunday, June 17, 2007
ROYAL ASCOT WITH SKY BET

Sky Bet "It matters more when there’s money on it"

The best flat racing of the season is upon us and to celebrate Sky Bet have put together some great customer offers and some fun racing markets including a selection of Frankie specials

Royal Ascot Offers From Sky Bet
Sky Bet know what it feels like to be ready to place a bet on a horse you’ve picked out only to see that the price has been cut because it’s been tipped in the Racing Post. At Sky Bet the prices you see advertised in Racing Post Pricewise boxes in the morning during Royal Ascot will always be held for 1 hour behind the interactive red button available on all Sky digital channels including At The Races and 15 minutes via the internet and telephones from the moment our call centre opens at 9am.

Pricewise Guarantee
Interactive TV - Red button guarantee 1 Hour - 9am to 10am
Internet and telephone betting guarantee 15 minutes - 9am to 9:15am

A Quarter The Odds All Races
Each-way bets will be settled to quarter the odds a place on every race

One 110% Race A Day
This means that Sky Bet’s prices are better value for money than other bookmakers who are betting to a higher percentage - please see daily press releases and the Racing Post for selected races.

Fifth Place Payout
Paying 5 places on the Royal Hunt Cup and the Wokingham

Royal Ascot Racing Specials
Sky Bet are also offering a range of special fun markets ahead of the start of Royal Ascot, including odds about which race will produce the biggest winning distance on the opening day.
Sky Bet quote 100/30 for the Queen Anne Stakes, which currently harbours Tuesday’s shortest priced favourite in George Washington (5/4), to be won by the largest distance.
Sky Bet also offer 14/1 for Frankie Dettori to ride a winner a day and 25/1 for him to ride four or more winners on any given day during this year’s festival.
A variety of other specials are available, including 5/1 for it to be a case of ‘poetry in motion’ next week, with a win for both Yeats and Dylan Thomas in their respective races.

Sky Bet odds: Which Race Will Produce The Biggest Winning Distance on Tuesday?
Ascot Stakes evens
Queen Anne 10/3
St James’s Palace 9/2
Coventry 10/1
Windsor Castle 10/1
King’s Stand 14/1

Sky Bet odds: Frankie Dettori Specials
Dettori to ride a winner a day at Royal Ascot 14/1
To ride 4 or more winners at 2007 Royal Ascot on any given day 25/1
To win 2008 Derby 7/1
To win 2008 Oaks + Derby 50/1

Sky Bet odds: Ascot Specials
Poetry In Motion
Dylan Thomas and Yeats Both To Win Their Respective Races 5/1
Aussie Rules
Australian Trained Horse Not To Be Placed In The King’s Stand (first 3) 8/1

War Zone
Soldiers Tale And Sergeant Cecil Both To Win Their Respective Races 100/1

French Connection
Zidane And My Paris Both To Be Placed In Their Respective Races 20/1

Sky Bet Odds: Royal Ascot Top Jockey
Kinane M 9/4
Spencer J 4/1
Dettori F 9/2
McEvoy K 8/1
Fortune J 8/1
Sanders S 12/1
Moore R 12/1
Hughes R 16/1
Murtagh J 20/1
Darley K 25/1
Fanning J 25/1
Heffernan JA 25/1
Bowman JH 25/1
Callan N 33/1
Durcan T 33/1
Soumillon C 33/1
Hills R 33/1
Note: Others on request

To view these markets please click on the links below
Royal Ascot Top Jockey
Ascot specials
Dettori Specials

4 Ways To Bet - One Account
Freephone 08000 722 421
Internet - www.skybet.com
Sky digital interactive TV - Just press red


For further information, please contact;
Helen Jacob
Sky Bet Entertainment Manager
01423720534
07866442167
Helen.jacob@skybet.com

Tim Reynolds
PR & Events Manager
01423720507
07970001645
Tim.reynolds@skybet.com

Sky Bet, a wholly-own ed subsidiary of BSkyB is one of the country’s leading betting and gaming companies and industry leaders in the development of interactive TV betting.

To access Sky Bet just press red on your Sky Digital remote when watching a Sky Channel, alternatively you can visit www.skybet.com or call Freephone 08000 724 221 for Sky Bet Debit betting.

ENDS