Tuesday, November 16, 2010



Live coverage of the Breeders’ Cup and the thrilling end to the Jockeys Championship title race helped At The Races to record its highest ever daily audience reach, it was announced today.

According to latest BARB figures, 565,487 viewers tuned into At The Races on Saturday 6th November to watch live coverage from Churchill Downs, Doncaster’s Totesport.com November Handicap meeting and action from Down Royal where Kauto Star’s return was the feature of Jnwine.com Champion Chase Day.

Jason Weaver, Matt Chapman and John McCririck led an exclusive, live presentation of the 27th Breeders’ Cup event from Churchill Downs while Steve Millar hosted a London studio set. The dramatic final days of the Flat season and the epic duel between Paul Hanagan and Richard Hughes for the Jockeys Championship title proved equally compelling for ATR viewers. A quarter hour audience of 184,563 was recorded by BARB on Saturday afternoon while 144,139 was the figure registered on Friday at 7pm during coverage of Wolverhampton’s evening meeting.

attheraces.com recorded just under 7 million page views on Saturday 6th November, a figure the site has surpassed only during this year’s Cheltenham Festival. The Churchill Downs showpiece helped attheraces.com reach a total of 983,000 unique users for the 31 days Oct 7th – Nov 6th 2010.

Matthew Imi, Chief Executive, At The Races said:
“The Breeders’ Cup and Churchill Downs are to be congratulated for putting on another spectacular event, one that continues to be enjoyed by ATR viewers and online users. Our exclusive coverage this year has again helped us set new audience records. In basic terms we now regularly reach 2 million TV viewers and 1 million web users a month – that has to be good news for racing.”

For more information please contact:
Matthew Imi
Chief Executive, At The Races
Tel: 020 7420 3203

James Singer
Marketing Director, At The Races
Tel: 020 7420 3218
Notes to Editors
At The Races

At The Races is the UK and Ireland’s most watched dedicated horseracing channel. It launched on June 11th 2004.

It is a joint venture between BSkyB, Arena Leisure plc, Ascot Racecourse, Northern Racing and Plumpton, Ripon and Newton Abbot Racecourses. It has media rights arrangements with 30 UK racecourses and all 26 Irish racecourses.

Broadcasting 24 hours a day in basic subscription packages, At The Races is currently available to over 13 million multi-channel homes across the UK and Ireland through Sky, Virgin Media and UPC.

Up to 2 million individuals tune into the channel every month (BARB).

Attheraces.com now attracts over 900,000 monthly unique users (Adobe Hitbox). The site serves over 2 million video streams each month with instant race replays available free of charge.

At The Races won ‘Best Sports Service’ at the prestigious Broadcast Digital Channel Awards in both 2008 and 2009.

At The Races won ‘Best Broadcaster’ at the inaugural Irish Independent Sport Betting Awards in Ireland in 2009.

Outside the UK and Ireland At The Races distributes its content into over 20 countries by means of GBI Racing, its joint venture operation with Racecourse Media Group.

At The Races broadcasts racing from over 1,200 UK and Irish meetings, holding the rights to broadcast nearly 60% of all UK and 100% of Irish fixtures. It also broadcasts high quality racing from the USA, France, Italy, Singapore, Japan, Hong Kong, Australia, Dubai and Germany.

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